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With billions of dollars being spent on PPC advertising every year, it’s interesting to take a look at how we got here in the first place. Although PPC has been around for several decades, it’s had plenty of major changes and milestones over the years. These changes have moulded paid search into what it is today and have helped pay per click marketing become the most popular digital advertising method in existence.

So when was PPC invented, and what spawned this incredible marketing sensation? To start our journey, we need to travel all the way back to 1996 when Babylon Zoo were king of the charts and dungarees were in.

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